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LOOK KG486
REVIEW BY:ED
REVIEW DATE: 18 Feb, 2004
LOOK KG 486 : A STAR IS BORN
 
                        
One more prize for Look with the award of a Star from the « Observeur du Design» for the KG 486 bike. Created in 1999 at the initiative of the Agency for the promotion of industrial creation (APCI), the « Observeur du Design » selects and awards, each year, the most innovating achievement in the field of industrial designs manufactured or sold in France.
This star for design highlights the research and development work carried out by Look along with the Sport and Recreation category of the Designers Associates practice. With the KG 486, Look has not only proposed a bike which meets the expectations of champions, and all enthusiasts but has also given its innovating design a dream item. Design office engineers, product heads, Laurent Jalabert, - who has contributed his champion's experience – and the design practice have worked together in the development of this product which combines design and performance. The press has been unanimous regarding this bike which is a perfect illustration of Look's ambition in the fields of research, innovation, and performance.
It was with the Look KG 486 that Christophe Moreau (1st French rider in the Tour de France, and 8th out of the general rating), and the great hope of the Spanish cycling Alejandro Valverde (world vice champion at Hamilton and Vuelta 3rd) or even the triathlete Norman Stadler (4th in the Hawaii Iron Man and best time in the bike section) distinguished themselves this season. Like yourself – and you are becoming increasingly numerous – they have been seduced by this bike which is unique worldwide.
And just as the stars never go out, the Look KG 486 has been selected to race at Seoul (next December) during an exhibition which will assemble for the first time in the world the best Chinese products by 12 organizers of prizes for national industrial design.
Look KG 486, a star is born….

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