In this episode of Rides we looked at the Pimped out Magic that is Ric Reids LOOK 585 - Campagnolo Record mount. This bike has had the best of everything fitted from the ceramic bearinged American Classic 420 wheelset to the newly released Grammo King Cobra integrated steering system (the worlds lightest integrated system. ed), Elite Patao carbon cages blend seamlessly into the bottomless pool of carbon gloss and the LOOK CX-7 Carbon pedals keep it an all carbon affair.  This French Hand made beauty weighs in at a scant 7.1kg without its ride integrity being compromised. 

Former Olympian Reid states the bikes best attribute is its ability to hold the road on all road surfaces never skipping at any speed. Look have targeted this feature in the 585 by manufacturing a "forged" carbon fibre BB shell which is denser than anything available on the market. Once again the Fizik Arione appears on a pimped ride, this time in team edition Lampre colours, paired with the matching tape this combo has been well spec'ed.