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Santos Tour Down Under continues to grow
19 Feb, 2010
The Santos Tour Down Under continued to grow in 2010, attracting record crowds, visitor numbers and income for the South Australian economy.
 
Preliminary economic impact and research figures released today show the event, held in South Australia on 17-24 January, attracted:
  • 770,500 spectators compared to 760,500 in 2009
  • 43,700 visitors to the State who attended the event compared to 42,500 in 2009
  • 39,700 event specific visitors from interstate and overseas compared to 36,200 in 2009
  • $41.5 million in economic impact compared to $39 million in 2009
 
The Mutual Community Challenge Tour, the public recreational ride, also set a new record of 8099 participants with a record 30% travelling from interstate and overseas.
 
"The 2010 Santos Tour Down Under was the biggest and best in the event's history, with record crowds, public participation and economic impact," said Mike Turtur, Race Director.
 
"We've been blown away by the success of the race, which this year fielded the strongest group of riders in its history.
 
"People came out in force to watch the likes of Armstrong, Evans, Greipel and McEwen. The list of top riders goes on and on."
 
"World Champion Cadel Evans didn't disappoint fans with his attacking ride on Old Willunga Hill during Jayco Stage 5, in what was one of the best races the Tour has seen." 
 
Independent research company McGregor Tan conducted the research. The revised crowd figures are an increase on the initial SAPOL estimate of 762,000.
 
The growth of the Santos Tour Down Under:
 
  2007 2008 2009 2010
Total attendance (crowd figures) 357,000 548,000 760,500 770,500
Event specific visitors 10,500 15,100 36,200 39,700
Total visitors to South Australia who attended 16,100 21,000 42,500 43,700
Economic impact $11.5m $17.3m $39m $41.5m
Mutual Community Challenge Tour 2696 3404 7127 8099
Interstate and overseas riders Mutual Community Challenge Tour 531 717 1997 2426
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