The Santos Tour Down Under continued to grow in 2010, attracting record crowds, visitor numbers and income for the South Australian economy.
Preliminary economic impact and research figures released today show the event, held in South Australia on 17-24 January, attracted:
- 770,500 spectators compared to 760,500 in 2009
- 43,700 visitors to the State who attended the event compared to 42,500 in 2009
- 39,700 event specific visitors from interstate and overseas compared to 36,200 in 2009
- $41.5 million in economic impact compared to $39 million in 2009
The Mutual Community Challenge Tour, the public recreational ride, also set a new record of 8099 participants – with a record 30% travelling from interstate and overseas.
"The 2010 Santos Tour Down Under was the biggest and best in the event's history, with record crowds, public participation and economic impact," said Mike Turtur, Race Director.
"We've been blown away by the success of the race, which this year fielded the strongest group of riders in its history.
"People came out in force to watch the likes of Armstrong, Evans, Greipel and McEwen. The list of top riders goes on and on."
"World Champion Cadel Evans didn't disappoint fans with his attacking ride on Old Willunga Hill during Jayco Stage 5, in what was one of the best races the Tour has seen."
Independent research company McGregor Tan conducted the research. The revised crowd figures are an increase on the initial SAPOL estimate of 762,000.
The growth of the Santos Tour Down Under:
|Total attendance (crowd figures)
|Event specific visitors
|Total visitors to South Australia who attended
|Mutual Community Challenge Tour
|Interstate and overseas riders – Mutual Community Challenge Tour