Every former and current Tour de France champion racing in the 2010 edition has been equipped with SRAM’s new Limited Tour Edition (LTE) groupset. This campaign marks the kick off of the launch of the aftermarket only groupset available for a limited time through SRAM dealers.
Inspiration for the black anodized gruppo with yellow graphics was to pay tribute to the colour of the Tour as well as to reflect on SRAM’s 2009 success. Last year SRAM RED not only won the Tour de France with Alberto Contador (Astana) but swept the podium with Andy Schleck (Saxo Bank) and Lance Armstrong in third (Team RadioShack).
The black polished brake levers will feature the Tour issue oversized SRAM logo in yellow, as seen on Team Saxo Bank and Astana bikes at the 2009 edition. Silver becomes black, carbon remains carbon, and anything red becomes yellow. SRAM’s 1090 R2C and 900 aero shift levers will also get the black-yellow makeover. Features and benefits stay the same as the SRAM RED, and it remains the world’s lightest groupset, approaching 1800 grams in the BB30 version. The Limited Tour Edition will be available by September.