The classic shape benefits from new technology and materials to deliver the lightest ALIANTE road saddle yetWhat is ALIANTE? The classic design of fi'zi:k's ALIANTE saddle has made it one of the world's most popularand best-loved saddles over the last 16 years. It gives the optimum blend of support and power transfer along with comfort, so it helps push you along faster – and further.As defined >>

Improve COMFORT & ALIGNMENT with a WEDGE! Studies show that 96% of all cyclists are misaligned in their connection to the bicycle, decreasing comfort & efficiency. Of these cyclists, most have what is known as a Forefoot Varus (the inside of the foot tilts upward). This causes a misalignment as soon as you clip into a pedal as the pedal is flat. A foot with forefoot inward >>

It's the product that won the Gold medal award at this years Eurobike show, a rear facing 720p HD camera and Ultra bright rear light delivering the rider unsurpassed safety and surveillance.Running a six hour recording loop in crisp HD the FLY6 has already assisted insurance companies in awarding claims in favour of the user.Equipped with a tilt switch that cuts off the unit once the bike has >>

The Habu jacket from Assos came with a big reputation, with an incredible number of fabrics that all seem to think for themselves and adjust their qualities to suit your tempreature and a fit touted as more of a jersey than a jacket determined on keeping you free to move on the bike.Now in my second year as an avid Assos user I was keen to get our there and test this marvel of Swiss engineering, >>

Thinking of making your Di2 bike a little sleeker than the other battery assisted shifting rigs on the bunch ride then look no further than the 3T Shimano Di2 battery holder. By removing te stock battery off your frame and into the seatpost you are one step closer to losing the clutter, kind of like losing the ST shifter cables of old. Go ahead treat yourself!  >>

From Carl and Frank the Crank Brothers comes the all new Speedier Lever, an improvement over their original speedlever sees an ingenius knuckle saving design and clever positioned moldings at eah end of the lever that enables a smooth as Assos Chamois creme removal and a refitting of German precision.Once hooked under the bead of the tire the stepped design edging resting on the top of the rim it >>

Leading Italian component manufacturer 3T have released at Eurobike 2013 what could be the best handle bar selection process yet by simply enabling the consumer to "select the top" then "select the drop".By adding an aero top section bar to the current range of Round and Ergo and producing each top section in a round or ergo shallow drop the rider can narrow in on the exact bar profile and hook >>

Morgan Blue - Team Movistar -Ever wondered what puts the gloss on those shiny Pinarello Dogma's for all of the 21 stages of le Tour? Belgian Lubricant and protection company Morgan Blue have developed a special static free carbon polish that repels dirt and dust and keeps out water making the job of the pro mechanic easier on a daily basis and produces a showroom effect. The treated surface >>

MORGAN BLUE - MARK CAVENDISH OmegaPharma QuickStep is one of the biggest and longest standing teams in the pro peloton. There support staff and resources are second to noneand the list of superstars amongst the rider roster demand this excellence. Here we see how the OPQS mechanics get a bike ready utilising Morgan Blue products ahead of the days racing.  >>

LOOK KEO BLADE AERO - TONY MARTIN Two time and reigning World Time Trial Champion Tony Martin of Omega-Pharma Quickstep is a dialled in professional when it comes to his area of expertise and no area of his S-Works Shiv is left to chance, including his LOOK pedals. If you were to take a look at the underside of Martins Blade Pedals, instead of seeing the scalloped out minimalist look of the >>