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Team Kiwi Blair Taylor, Steve Wallis, Bevan Cheatley

TREK World
14 Oct, 2009 - Blair Taylor

Recently I have got back from Madison Wisconsin in the USA where the 2010 Trek World was held.

Trek World for those of you who don't know is Treks own show for their International distributors and national retailers. Bevan Cheatley, our New Zealand Sales manager and Myself-Blair Taylor, Northern Area Sales Manager went up for 7 days. The first 3 days were for distributors only and the last 4 days were for the dealers.

The beauty of the distributor part of the trip is that there were only about 50 of us in total from around the world so it made it a lot easier to see everything that we needed to see before everyone else came in. Also this meant for the demo day, we were the first ones to ride all the new bikes!

The first day we had seminars regarding all the new technology in the new bikes for 2010 and personally I sat back and had to wonder how much time, effort and money Trek put into research and design each season and thought what other company does this? Things like the suspension factory they have set up and employed a suspension engineer to work with Fox on specific suspension that only Trek will be able to use! 

They have some great stuff coming out from the new Gary Fisher mountain bikes like the Superfly 100 to the new Trek Madone that Alberto used to win the Tour de France.

That evening we went down stair to the booth and WOW! It was huge. I was totally blown away with the size of what I had just walked into. Ive been to the Australian bike show twice a few years ago and this was a lot bigger. Shimano and Sram both had booths set up with their new product and were there to answer any questions. All 2010 bikes were on display, also all Bontrager part and accessories, from wheels to the new Node computers which are ANT+ compatible.

Demo day was next on the list, I'd heard so much about it and could not wait to get out there and see it for myself. There would have been about 300 plus mountain and road bikes for us to ride and as we were the first ones there they were all brand new!

Amazingly enough Trek has their own forest which is where we tested all the moutain bikes. Also the employees of Trek are lucky enough to have access to this as its based at the factory/head office in Waterloo which is about a 30min from Madison. When lunch time rolls around everyone gets out there and has a blast in the forest.

 

So first big problem for myself, is where to start…Road bike?? Mountain bike??

After hearing about all the new bikes over the last few days it was time to pick my weapon and it just had to be the Superfly 100 which is getting great reviews all around the world at the moment. I am no mountain bike rider but man this was a great bike, 10.45kg for a dual suspension 29er and it just rolled! It uses Gary's own technology with G2 forks which is his own geometry on his 29er forks and is handmade in the factory. Most of the bikes that we test rode are made in Waterloo in the factory which we were going to get to go through at the end of the day.

Next on my list to ride was the new Trek Madone that Team Astana rode at the 2009 Tour de France. I am also lucky enough to have ordered one for myself and was eagerly waiting for mine on my return home made me want to check out my purchase. All I could say was good choice! How many of you out there want to purchase a bike that no one else is going to have? I was lucky enough to do a custom paint job on my new bike through a new web site from Trek called Project 1 where you can go on line and chose from about 15 different frame options and then with this there are

up to 30 colours options you can paint your bike. Options include changing the group set to what you would like to ride to cable colour, tyre colour, wheels and graphics on the wheels, stem length and more. You can truly customise your bike to make it a one off and the beauty of the web site is that as you make the changes it up dates the page so you can see your finished product.

If you are interested in having a look, go to http://www.trekbikes.com/us/en/projectone/model/madone69/

Special features in this frame include a built in speed and cadence sensor in your rear chain stay, so now no more zip ties needed. They have made the frame lighter (150grams), stiffer and has full brake and gear internal cables. Also they have worked with Shimano to design a system so that the new Di2 battery can mount under the bottom bracket making it cleaner than ever before. So now I am thinking great choice!

After a few more test rides next up it was the factory tour. This could have possibly been the best part of the trip for me, when they say handmade in USA they really do mean handmade. From the carbon they use all rolled up to the staff laying the carbon into the molds then going to watch them paint and sticker them by hand. It is true you pay for what you get but you get a lot when you see it with your own eyes.

We also went down to the testing room where bikes were on jigs going through different test, one of the specific test they were looking at was lateral stiffness in the bottom bracket. This test included the bike to be put on a jig where it completes a total of 100,000 cycles.

We were also lucky enough to get to bring two dealers from NZ up for the last 4 days, Steven Wallis from Wallis Cycles in Auckland and Lucy Fulerton from Racers Edge in Wanaka. By the look on their faces they had the time of their life. It is fantastic from Cycle Sports point of view to be able to take some of our dealers over to allow them to experience what Trek World is all about.

So all in all a great trip, I am now back home busy as the new season starts. And I do have to say my new bike has lived up to my expectations and more.

 

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