The world leader in automatic road pedals, which designs and manufactures its flagship product entirely in France, sees its French roots and commitment firmly established.
Recognition of strong territorial roots
Inventor of the automatic road pedal in 1984 and world market leader since then, LOOK designs, develops, assembles and tests 100% of its pedals in France. 1 million pedals are thus manufactured every year in the LOOK factory in Nevers. This represents 194 jobs in the Nièvre:
· 14 in R&D and design,
· 180 in production
This location in and loyalty to French territory have now been recognised by the grant to LOOK pedals of the « Origine France Garantie » label certified by the Association Pro France. Only able to be awarded to products with at least 50% of components originating in France, this label testifies to LOOK pedals' solid anchorage in the Hexagon.
Cycling enthusiasts now have a guarantee of the traceability of LOOK pedals, for which the management has made the choice of always retaining production in France.
The employees of the Nevers factory, real High Tech artisans, enthused by their work, witness to their pride in working for this French ETI that makes the greatest champions win the greatest competitions every year.
Chantal C., who has worked in the LOOK Nevers factory for 28 years, explains: "When I arrived at LOOK in 1987 to assemble pedals, I did not imagine that 28 years later I would still be there and that what was a little Nivernaise company would have developed to world scale. I remember the first pedal on which I worked, the Max One; today we are working on the technological jewel of the Kéo Power. What a change, and what pride in having contributed to this astounding growth! "
Stéphane T., 17 years in the service of LOOK, testifies: "Sometimes champions come to visit us in the factory. Every time they are surprised to see the meticulousness that we give to each of them. It is an enormous recognition to see them admiring our work and we are very proud of it... As we are when they climb the podium steps."
Pedals for all levers of use
From amateur to competitor, LOOK has always taken care to offer products adapted to each cyclist, whatever their level of use. Present on the podiums of the great sporting competitions, in 2014 LOOK won the 3 grand tours (Italy, France, Spain) with 3 great champions (Nairo Quintana, Vincenzo Nibali and Alberto Contador). This year, the Nivernaise company has already won the Giro and will again be present at the Tour de France. But the world
leader is in no way forgetting the enthusiastic amateur riders, so the current range includes a great diversity of models:
Kéo Power: pedals intended for professional cyclists, triathletes and all cyclists wishing to improve their physical condition with performance as the aim.
Kéo Blade 2: last year, the 3 grand tours were won on these pedals. This year they will again be on the feet of many teams in the Tour de France, with Peter Sagan, in the Tinkoff Saxo team, as ambassador.
Kéo 2 Max: pedals intended for competitors but also amateurs and for leisure use.
Kéo Classic 2: these pedals are made for sportive riders and cycle tourists.
Kéo Easy Plu: pedals for beginners, the lever tension is flexible, so that the cyclist can easily clip in and out.
Kéo Flex 2: ideal pedals for changing from a traditional pedal to an automatic pedal.
S-Track: versatile MTB pedals, that due to the addition of cages, allow use equally in the Cross-Country, All Mountain or even Enduro disciplines. It is intended for MTB riders at all levels.
For Dominique Bergin, President of LOOK, "We are very proud to have obtained the "Origine France Garantie" label. LOOK has always made it a point of honour to keep its activity on the territory that saw its birth and this label is the marker of our commitment to maintain and develop our
production in France at a time when our competitors mainly subcontract to Asia."