Holden is pleased to announce its support for New Zealand’s premier and largest bike event, the Contact Lake Taupo Cycle Challenge.
The iconic car brand has become the new major vehicle sponsor of the Contact Lake Taupo Cycle Challenge and will also provide the major spot prize, a brand new Holden Trax.
Holden New Zealand Communications and Sponsorship Manager, Julie Southall is excited to be aligned with a great event and a great contributor to the community.
“We are thrilled to be a major sponsor of the Contact Lake Taupo Cycle Challenge and have been very impressed with the professionalism of the event management team who provide an event not just for the elite but also the social cyclist,” Ms Southall said.
“Road safety is incredibly important to Holden whether on a bike or in a car and,and that is a theme that will flow through our partnership with Contact Lake TaupoCycle Challenge.
“In the first half of 2013,wehavebeen busy launchinga range of new cars,including the VF Commodore and the all new mid-sized Holden Malibu,both of which have achieved the highest safety rating.”
The Cycle Challenge is into its 37th year and from its humble beginnings back in 1977 with only 26 participants, today the event attracts more than 8,000 entrants annually with an average of 12,000 supporters flooding into the township.
The Contact Lake Taupo Cycle Challenge, which is registered as a non for profit organisation, is held on the last Saturday in November each year with profitsgoing back into the local community through various charitable trusts.
This year @Heart is the official charity of the Cycle Challenge. @Heart provides much needed support for families of children who require life-saving open heart surgery within the first few days of life. Each week in New Zealand, 12 babies are born with a congenital heart defect.
Along with being a major event sponsor, Holden also becomes the naming rights sponsor for the open men’s race that will now be called the “Holden Elite Men’s Classic Race.
To enter the men’s race of 160 kilometres, each entrant must have a current national racing licence and have a Cycle Challenge best time of 4:15 or less.