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Atlantis Healthcare Joins PureBlack Racing
18 Jul, 2011
Today PureBlack Racing announced that Atlantis Healthcare, one of New Zealand’s most successful international companies, has joined the team as a Foundation Sponsor. 


“This is a very exciting partnership for us and we’re delighted Atlantis Healthcare is part of the PureBlack Racing team.  When we launched the team we were determined to provide New Zealand companies competing on the world stage a platform they could leverage off,” said Greg Cross Business Director of PureBlack Racing. 

Atlantis Healthcare provide Adherence Solutions to the Health sector around the world with over 150 staff based in offices in NZ, Australia, United Kingdom, Germany and Spain. Atlantis Healthcare provides solutions to help sufferers of chronic illnesses achieve a significantly better standard of living as a result of their adherence to their recommended treatment programmes.


“Both Atlantis Healthcare and PureBlack Racing are organisations who have a big vision for what we want to achieve on the international stage while retaining strong connections to our roots here in New Zealand which are a big part of what makes us unique,” said Cross.


“When Greg explained what they were focussed on achieving with PureBlack Racing I knew this was something that could make a very real difference for Atlantis,” said Michael Whittaker CEO and Founder of Atlantis Healthcare. 

“As an organisation we are growing rapidly with new customers, offices and staff coming on board around the globe at an ever-increasing rate. With more and more of our team-based internationally, having a partnership with a high performance sports team from New Zealand will really help us continue to develop the sort of high performance team-based culture we will need to be even more successful.”


Atlantis Healthcare becomes part of PureBlack Racing as the first of five Foundation Partners the team is seeking in its inaugural season of international pro cycling.  They join Headline Sponsor Avanti Bicycles in a long-term partnership that will help the team on its way to its vision of putting a New Zealand team in the Tour de France in 2015.

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