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Hayden Roulston Joins Forces With SBSM Management
26 May, 2011

With High profile Christchurch Cycle Industry personality Scotty Brown recently forming sports management company SBSM he was on the lookout for a high profile athlete to work with.  As far as New Zealand endurance cyclists go they don't get much bigger than National Champion and HTC Professional Hayden Roulston who has joined the team.


Hi Scotty tell us a little about where the idea came from to create SBSM.

Hi Tim, a little about the company. About 10 years ago, I floated the idea of managing an athlete in my head. At the time I had mentioned this to ROBIN REID, who at the time was racing for NZ. As you know, I have been running the SCOTTY RBOWN bicycle empire for 18 years now, so it is fair to say that my total commitment was to my business. But always in the back of my mind I had this dream of someday, when the time was right, to launch into this endeavour.


You also know firsthand that SCOTTYBROWNS has been seriously affected by the events in ChCh over the last 9 months. After the EQ in Feb and having to move again, I had time to think and the fact was that if there was ever a time to take advantage of the time rich situation I was put in, now would be the time to really get my hands dirty with this idea. Hayden and I had talked in passing regarding this and 1 month ago, the processes were put in place to make the dream a reality. I am in talks with other profile athletes, but for now, my devotion and focus is Hayden. What an amazing athlete to have as part of the dream. I have to say it is humbling to have such an athlete and star put his trust in me to help him reach his goals.


It is a very exciting future Hayden and I have. I am super excited to bring great partners to Hayden and align them all to get the best for all parties. This is a marriage that will show that it’s not always about a hand out to the athlete... my goal is to show the corporate partners that there is true value for money in investing in Hayden. Too often companies that invest sponsorship simply don’t see a return. I want them to feel like this is an investment not a hand out, sponsorship like they have never encountered.


You obviously go back a long way with hayden, did you guys race together?  Or should I rephrase, did you take a hammering?  

I like how you say that maybe Hayden and I raced together! Funny! He is about 6 years younger than I am, but from an early age I knew him and being heavily involved in local cycling have always had a great relationship with him.

Hayden recently spent some time in NZ recovering from injuries sustained overseas, is he back in he saddle in Europe now? 

Hayden returned back to Europe last week after a month here recovering from the injuries caused from the accident he had. He also got to spend quality time with his son Moses. I assure you, although he was gutted to not be involved in the race scene, time with his son was a welcomed way to recover. While he was here, Hayden trained heavily. Clearly, there are no guarantees with entry into the grand tours, but he has taken his place back in Europe and like in the past, I suspect they will want the Ashvegas flier to be involved to help the team win where they can.


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